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Saad Sohail · Senior WordPress Engineer · AI & Automation · UI/UX
Saad Sohail (open to remote · projects)

Senior WordPress Engineer · AI & Automation · UI/UX

Digital platforms engineered to run themselves.

Ten years of senior WordPress and web engineering, from custom platforms and e-commerce to AI content pipelines. Most recently: leading all engineering for a 14,000-product marketplace selling in 100+ countries.

English and Arabic, with hand-built RTL. Switch language in the header.

10+Years
14,000+Products powered
11Countries
60+Projects
WordPressWooCommerceEDD ProPHP / MySQLJavaScriptOpenAI APIREST APIsWPGraphQLACF ProWPMLFigmaAdobe XDBootstrap 5GSAPStripe · PayPal · PaddleRTL / ArabicCore Web VitalsSchema.orgOpen sourceGitHubCursor · Copilot · Claude
Live build log

Production delivery.

Representative phases from recent WordPress engagements.

saad@devify · zsh
Flagship builds

Two platforms I engineered end to end.

Flagship · ZippyPixels.com

Sole engineering lead on a 14,000-product global marketplace.

As the sole engineering lead at Microrage Solutions, I owned every layer of this global PSD-mockup marketplace: Easy Digital Downloads architecture, licensing and delivery automation, payments, performance, and SEO for thousands of indexed product pages.

The catalogue was the bottleneck: every product needed a unique, SEO-optimized description. So I built a custom WordPress plugin around the OpenAI API that generates them autonomously: schema-aware, brand-voiced, and refined through iterative prompt engineering until editors approved output untouched.

WordPressEDD ProOpenAI APIPHP / MySQLREST APIsSchema.orgStripe · PayPal · Paddle

View the open-source AI Content Engine

wp-admin / ai-content-pipeline
iPhone 16 Pro Mockup · Studiodescription · meta · schema
PUBLISHED
Paper Pouch Packaging Setdescription · meta · schema
PUBLISHED
Branding Stationery Vol. 12description · meta · schema
PUBLISHED
Hardcover Book Mockup · Frontgenerating description…
GPT-4 · RUNNING
queue: 14,000+ productspublished: 12,847manual time −70%
−70%Manual content time
0Unplanned downtime
100+Countries, live traffic
1000sPages with rich snippets
Flagship · BayanTeleHealth.com

A HIPAA-aware telehealth platform with a custom clinical-integration engine.

Bayan Health needed a real telehealth system, not just a storefront. So I built mdi-sync, a ~75-class, namespaced, OOP WordPress plugin that turns WooCommerce into a compliant clinical connector: it creates an MDI intake voucher at checkout (keeping PHI off WordPress), listens to clinical webhooks, and advances a set of custom order statuses end to end.

It routes each prescription across four pharmacy partners (two outbound place-order APIs, two inbound webhook integrations) and auto-refunds the patient if a physician declines the case, with no manual reconciliation. The whole thing went live on the production domain, cut over one provider at a time behind safety toggles.

WordPressWooCommercePHP 8 · OOPStripeMD IntegrationsREST & WebhooksHIPAA-aware

View the live platform

wp-admin / mdi-sync · order #4821
Checkout · Stripe capturedweight management · single-item cart
PAID
MDI voucher createdPHI off-store · intake hand-off
SYNCED
Patient intake completewhite-label form · demographics
INTAKE OK
Physician reviewlicensed MD · case_processing…
REVIEWING
pharmacies: 4labs: Questsynced: 4,821
4Pharmacy APIs integrated
75+OOP plugin classes
50+SEO / content pages
0Manual reconciliation
Selected work

Live, in production, today.

Capabilities

Design to deployment, one pair of hands.

Build

WordPress engineering

Custom WordPress platforms and plugins for high-traffic marketplaces, architected in PHP/MySQL and core APIs, not theme assemblies.

  • Custom themes & pluginsPHP, JavaScript, MySQL, REST APIs, ACF Pro, Composer, WP-CLI
  • E-commerce at scaleWooCommerce, EDD Pro, recurring billing, subscriptions & all-access passes
  • Payments & licensingStripe, PayPal, Paddle, 2Checkout, automated delivery pipelines
  • Technical SEO & performanceSchema.org, Core Web Vitals, Redis/object cache, hardening, migrations
  • Headless & multilingualWPGraphQL, WPML, full RTL Arabic/English
  • Delivery toolchainGit, staging workflows, Bootstrap 5, GSAP when motion serves UX
Automate

AI & automation

Production AI on a live 14,000-product marketplace, measured in editor approval and time saved, not experiments.

  • OpenAI API pluginsCustom WordPress integration, GPT-4 generating SEO catalogue copy at scale
  • Content pipelinesAutonomous, schema-aware, brand-voiced product descriptions
  • Prompt engineeringRefined v1→v7 against real editor sign-off (~70% manual time cut)
  • Workflow automationWP-Cron, webhooks, licensing, delivery, publishing & metadata, hands-free
  • AI-assisted velocityChatGPT, Gemini, Claude, Copilot & Cursor in daily shipping
Design

UI/UX & bilingual design

Wireframes to live WordPress. Figma, Adobe XD, and Creative Suite, then built pixel-perfect with user testing in the loop.

  • Figma & Adobe Creative SuiteAdobe XD, Photoshop, Illustrator, wireframes, hi-fi prototypes & brand systems
  • End-to-end UX ownershipResearch, wireframes, user testing, WooCommerce build & mobile app UI
  • Full RTL Arabic / EnglishReads & writes Arabic, WPML-ready corporate bilingual sites with W3C-aware builds
  • Conversion-focused designCheckout flows, lead funnels, landing pages & Mailchimp email templates
  • Enterprise dashboard UXERP, telecom ops & POS, Automize, Meridian Telecom, complex flows simplified
  • Front-end polishBootstrap 5, GSAP motion, responsive grids, accessible focus states
Open source

Open-source plugins.

WordPress plugins maintained in public repositories.

Profile, repositories, and project history on GitHub.

@saadsk-tech on GitHub
Experience

Thirteen years, mostly remote.

2024 - 2026
Senior Software Engineer · Microrage Solutions

Sole engineering lead for ZippyPixels.com: platform architecture, AI content automation, payments, performance, and SEO for a global marketplace.

Lead role
2020 - 2023
WordPress Developer · WittyCookie, Canada

Delivered 20+ custom WordPress sites for international clients: bespoke themes, performance rescues, and code reviews within a distributed team.

Remote
2017 - 2020
UI/UX Designer & Web Developer · Fix Gadget Online

Owned the full lifecycle of an e-commerce platform: UX research, wireframes, WooCommerce build, and iOS/Android app UI.

Remote
2014 - 2017
Web Designer & Developer · Rabiah Technology, Saudi Arabia

Architected bilingual Arabic/English corporate platforms with full RTL support and accessibility compliance for high-profile Saudi brands.

Remote
2013 - 2024
UI/UX Designer & Web Developer · Yotamiles

Long-running part-time engagement: websites, marketplaces, prototypes, and user testing for clients across global time zones.

Part-time
Currently available · Remote · Full-time or contract

Your platform could be
the next case study.

If you're hiring for WordPress engineering, AI integration, or a designer-developer hybrid who ships end to end, the fastest way to evaluate me is a short conversation.

Need a project quote with scope and budget? Use the quote request form.

Lahore, Pakistan/Overlaps US · UK · EU hours/English · Urdu · Arabic